Tik Tok revives the title ‘Ameyatchi’ by Mathey which becomes a global trend.
Released in 2008, the title ‘´ Ameyatchi’ of the Ivorian singer Mathey has become a trend ( trend video ) on Tik Tok.
The melody of this song has become one of the most famous challenges on this social network. It is even used during classical dance class sessions. A worldwide success 15 years after the release of the Afro-zouk title.
What is a Tik Tok trend?
A TikTok trend is a type of content that is the subject of a passing fashion and that is widely consulted at the present time. Here, the feminine gender is probably due to the influence of the trendy female name, its equivalent in French.
Indeed, according to experts, challenges with branded hashtags will remain one of the biggest Tik Tok trends in 2023 ( TikTok, 2020 ). With the rise of video marketing and the birth of the Tik Tok business platform, ad videos will increase in 2023.
Who is Mathey?
Mathey is an icon of Ivorian music who was very famous in the 90s.
The originality of his music (afro-zouk sung in baoulé, vernacular IV)
makes her an exceptional artist. Afterward, her first album finally opened her musical career by closing the door on part of her life ( naval officer ) of which she speaks with measure and pride. His history with music is a unique exceptional route that will lead him to travel the whole world. Mathey remains today a heart for Ivorian music lovers.
Installed in France since 2011 in favor of the post-electoral crisis, Mathey took a break from his music to integrate the administration.